Germany: almost eight times Sweden’s population. Start with a narrow focus.

A large market becomes a real opportunity when you know which customers you can help.

Revica perspective · 15 October 2026

Size opens more possible routes

The German Federal Statistical Office’s 2025 comparison puts Germany at approximately 83.6 million inhabitants and Sweden at 10.6 million: around 7.9 times Sweden’s population. This gives a sense of scale, but it does not measure the market for your product. A specialist B2B service needs a more specific assessment of relevant companies, customer needs and willingness to pay.

Choose a problem, not an entire country

Revica recommends starting with a clear ideal customer profile. Pick an industry, company size and use case where you can already demonstrate value. A workforce planning tool, for example, could begin with one type of operation rather than trying to reach every employer at once.

Test your proposition in real conversations

Create a prioritised company list. Write down a concrete reason each prospect would want to speak with you. Use early conversations to test the message and audience: Which problems recur? Who owns the issue? What would make a next step worthwhile? Record negative feedback too.

Build a market you can actually serve

Plan for follow-up, demos and implementation before scaling outreach. Revica can support your market understanding and meeting booking, or work across the full sales cycle through an individual engagement. A considered market entry lets each customer conversation improve the next one.